We are exposed to a lot of advertising: spectacular, radio television, newspapers, magazines, internet, there is no space that can not be bought.

1. It has to be unique: Being exposed to so much publicity, the only ideas that catch us are those that do not fall into the traditional and convince us to have a need that can be filled with that product or service.
2. It must be perfect: Google commands. If your copy does not comply with the SEO rules it will not reach the target audience and therefore, nobody will know how good (or bad) your content is.
3. A shocking title: 70% of the success of your copy depends on how you have titled it. It can be metaphorical but its main function is to inform.
4. Define and meet your audience: Who are your consumers? What do you like? What are its main characteristics? What offends them? These are just some of the questions that you should have very clear before addressing them.
5. Hang on the viral wave: Every day something goes viral, take advantage of the attention that topic receives and look for ways to relate positively to your product or service.
6. Avoid the conventional: Don't underestimate your audience. They can decipher your intentions, catch them through smart messages.
7. Use all the tools: Not everything has to be through letters. Many of your readers are highly visual, reach them through images, gifs, videos or memes.
8. Give gifts: We all love things for free, you can get around a kit of promotional items. Through them, the branding of the brand is clearer and in turn, can be synonymous with good taste, creativity and usefulness.
9. Measure the metrics: This is essential. Make use of all the tools you have at your fingertips and do not spend your entire budget randomly, for this there are numerous tools.
10. Answer: It doesn't matter if the comment is negative, don't forget to interact with them and let them know that there are people managing the pages and not just bots. A poorly answered comment can weaken your credibility as a company.
11. Be the black sheep: Get out of the huacal and get noticed. Only then will you be able to have loyal followers of the products you promote.
 

The better copies you will make, the more leads you are going to achieve so make use of your creativity and implement these simple steps to become a top copywriter and reinvent the way you sell.