In previous entries we have talked about the importance of the advertising articles industry for large, medium and small companies to position themselves in the market.

And it is that such importance is due to the fact that at least a couple of years ago more than 50% of the people who received a promotional item, mentioned that upon receiving a promotional item had influenced their purchase.

That is why the industry continues to grow considerably, and some items are more favored than others, for example, however, what kind of item does the consumer really expect?

What you should know about consumer preferences ...

Today there are many products that meet the objectives of the company that are: raising sales, improving the image of the brand, among other benefits, but should the same promotions always be used?

For example, pens are a key piece in any advertising campaign, but it is time that you also think about someone more important: your consumer, so, here are some items that you expect from your brand:

Articles for tablets and smartphones
Currently, technological tools are essential for anyone in the development of their work and school activities, therefore, you can provide them with items such as: PortaIpods, Power Bank, Touch Pad pens, among others.

Travel accessories
Trips are also situations that are made at any time, some for work, others for pleasure, but it is always important that you consider your bags or back packs as a gift to your consumers and potential customers.

Office items
Go beyond the traditional, and give documents, notebooks, or executive folders, as they are very useful for the general public; Another important thing, innovate with the products you choose, for example, in Impressline we have a line of document holders and ecological notebooks.

You may have to invest a little more in comparison to the promotional products always used, so you should take into account the type of event in which you intend to give them, for example, those already mentioned can be used when you announce a product for the first time.