When it comes to promoting a new product or service for your business, it may seem that there are endless options, this can make it difficult to find out where to start and what promotion methods will give you the best results. The truth is that there are many ways to do it, such as promotional items, however what will work or not will depend solely on the turn of your business.

You may not be sure that your marketing ideas for product launching are effective enough. Maybe you fear that if you can't generate enough noise for your new product, you will fail before you really have a chance. You are right to be afraid, because according to the Insights Association, 60% of new products never reach the market. Of the 40% that does, only 60% can generate enough income to be commercially viable. Given these statistics, we are sure that you want to set foot on firm ground, whether with promotional items or other strategies, discover how to get the most out of them:

Promotional items for industry events
Specialized events in certain industries are an example of "business-to-business marketing." When you rent a space in events of this nature, you can not only publicize your product but also sell it; You can also create relationships with people who will tell other people about your brand.

Promotional items are ideal to be present in these types of events.

Point of sale promotions
Brands with physical outlets have the additional opportunity to promote a new product or service in the store. The first thing you should do is give people a reason to go to your store.

In addition to having attractive logos and signage, you can promote your new product or service in the store through promotional items. Offer exclusive discounts in the store, or give promotional gifts alluding to your new release. Whatever your promotion, be sure to emphasize that it will not last forever.

Contests in social networks
Contests through social networks are a fun and easy way to connect with customers and attract more followers to your platforms. A simple Facebook contest, for example, generates 34% of new followers on average per campaign. That is huge considering that the organic reach on Facebook is very low!

Social media gifts give customers the exclusive opportunity to be the first to have the new product or promotional items related to them in their hands, for free! Contests can be promoted on all social media platforms and by email. With this you will achieve a better relationship with your community of followers.