Promotional items are an option that is gaining ground as a marketing strategy, but this does not mean that the work is done just by giving away this type of product.

With the above we mean that this type of advertising must meet certain characteristics so that you achieve your goal as a brand that, is not another but to position you as one of the consumer's favorites.

Well, have you already thought that in addition to the novelty of designs in promotional gifts, color is another factor that brings great benefits? Keep reading and you'll know what we're talking about ...

Why are colors important in promotional items?

The importance of colors in promotional items is established for the following reasons:

1. Define the identity of your company
2. Define the personality of your company
3. Express the style of your company or brand
Perhaps because of a neutral color or the combination thereof, we remember large companies, for example, those that have to do with shopping centers (Comercial Mexicana), banks (Bancomer), just to mention a few.

And it is that the color used in marketing is related to the stimulation of the senses that falls on the associations that the client or consumer establishes with your brand and the promotional gift you give away.

What are the colors I should use?

The color you choose for your brand should be reflected in the promotional items, because with them you will be reflecting a corporate identity, so how can you realize applying a bit of color psychology in your next marketing strategy will bring you great benefits These are The colors you can take into account:

Yellow
If your brand is mostly focused on a young audience, this is the perfect color to use in notebooks, for example, as it is associated with light, sun, radiance, so your brand will represent energy and creativity.

blue
Nothing better than giving your consumer security and confidence when choosing your product, well, this color in addition to the above is related to responsibility, so the more positive values you transmit to your consumer the better the impact of purchase and recommendation.

White
This color is associated with simplicity, so it would be a great opportunity, to use it and create a link with the client through promotional items such as those related to health and other fields such as office and technology, which you can find with the best prices and quality promotional items in Mexico City.

Dare to innovate with something as simple as color and you will see the great benefits that you can bring to your brand.