We have constantly emphasized that promotional items work as a marketing strategy, as long as you consider some features in the product, the type of event where you plan to give them away and a great etcetera.

However, even with everything, you should know that the promotional gift is already an object that the customer expects, and if your brand is already consolidated or is just starting, it does not hurt that you read the following:

1. You should always think about the consumer
This point of great importance because you will avoid over-investing, so think about going a little beyond the usual promotional gift, that is, if you are going to give pens, make a difference and choose the ecological ones. Also think for a moment as a consumer and what you would like to be given, that is, analyze and diversify, get out of the cliché.

2. Consider the utility and date
With this point we mean that you are on the lookout for events that are trending, for example the World Cup or the Olympics, you can give away key chains, t-shirts or any thematic article. Don't forget the utility either; Many customers earn something as simple as receiving a cup or a thermos in winter time. Not logical?

3. Make your brand visible on the product
Remember that the promotional itself is already the presentation of your brand, your style and values that you intend to offer the consumer through your products. It does not hurt that you visualize the logo of your brand in the promotional but beware! do it in a sophisticated way, that is, take care of the size of the letter, with it you will be able to make a presence in the mind of the consumer but without imposing yourself, thus respecting their choice criteria.

Before sending thousands of feathers with your company's seal, remember these points: be practical, visible and don't stop putting yourself in the consumer's shoes… respect your right not to be a walking publicity.