We know that with the increasing use of social networks to promote a brand, giveaways have been a useful tool to generate interaction with audiences and communities, so they can be a good opportunity to give away promotional items. Learn how to do it here.

 

Everyone likes to get something for free. In fact, one of the main reasons why people like "Facebook", or "follow" on brand profiles, is so they can get a discount or earn something.

 

But to achieve a good activation, you must start by determining some things:

 

What is the purpose of the giveaway?
Your focus is to increase participation and interaction on your Facebook, Twitter or Instagram pages? Or are you interested in using giveaways as a content strategy?

 

The objective you choose will determine the type of contest and the tickets you will have to create. In addition, you must also determine a budget to publicize the giveaway, and not only that, but how much you will allocate to the promotional items you will give away.

 

What will be the prize and how long will the dynamics last?
Depending on the purpose of the contest and your audience, you can select promotional items that people like.

 

If you have “gray” promotional items, giving them away may not be a sufficient incentive for people to enter the giveaway; In addition, you must determine how long the contest will run. On average 1 month is good weather, as it is enough to get the most out of the raffle without being too long, which makes people forget completely.

 

Set benchmarks
Before launching the contest, create a document for your reference points. Here are some you might consider:

1. Number of likes on Facebook
2. Number of retweets
3. Number of incoming links
4. Average monthly visitors
5. Conversion rate

And although these are just a few, you can set your own standards or objectives.

 

You can generate enthusiasm and social participation by having people see it and follow it on their social networks. In addition, you can generate visits to your site through paid efforts, as well as use “link to the site”.

 

Obtaining this exhibition will give you the opportunity to find new brand ambassadors, customers and increase your organic traffic from search engines. Remember that to achieve the effect you are looking for you must have promotional items attractive enough for your audience.

 

If you want to get in touch with an expert company in promotional items in DF, Impressline is undoubtedly the provider with more options to make your giveaway a success.