WHAT TO KNOW ABOUT ADVERTISING SLOGANS
What are advertising slogans?
Advertising slogans are those brief yet memorable phrases that you find in marketing and advertising campaigns, acting as the main attention-drawer to the product, service, company, or brand that is being advertised.

They are catchy, they are short – often written in five words or less – and they sum up what the product or the brand has to offer. They are designed to draw the attention of customers to a brand, and keep that brand in mind in their future shopping or purchasing decisions.

What are advertising slogans for?
At a glance, it would seem that a slogan is just a tag line or a catchphrase that advertisers come up with. However, they have a more important function. Advertising slogans are part of a bigger marketing strategy. For example, every branding strategy involves the creation and use of an advertising slogan. After all, these slogans are often identified with a brand.

You will notice how all product or service providers come up with their own advertising slogans. This is because some slogans are more recognizable and thus offer more effective recall than mere brand names.

Advertising slogans are created for the following reasons:

Differentiation. An effective slogan sets you apart from the competition. This is extremely important if the business is in a highly competitive industry, with so many players in the market that offer similar products or services. One way to differentiate the business is to come up with a creative slogan that will make the brand instantly recognizable and, more importantly, more memorable than the other brands.
Information dissemination. Specifically, information about the business. Sometimes, consumers may not have an idea what a certain brand is for just by hearing the brand name alone. However, the moment they hear the slogan, they will have an idea what it is about. An example is Nokia. Those who are more geographically-oriented will immediately think of the town in Finland. But when they hear its slogan – “Connecting people” – they will immediately realize that it refers to the communications and information technology company based in Finland.
Reinforcement of brand identity. People tend to remember what they are constantly exposed to, and they easily forget what is not there. The advertising slogan accomplishes this by serving as a constant reminder of the presence and existence of the brand.